We did not read about this problem. We lived it.
Kairun was started by operators, not by a software company looking for a vertical. We ran an aesthetics practice. We watched good staff work hard and still lose clients to the gap between "she texted" and "someone got back to her."
So before we wrote a line of product, we went and got the evidence. We pulled the complete message history of a working medspa, nearly 250,000 real client messages, and read what actually happens between a practice and the people it is trying to care for.
The pattern was not subtle. The practice was not losing clients because it was bad at medicine. It was losing them in the silence between messages.
Mae is what we built to close that silence. Everything she does was earned from that data, not imagined in a product meeting.